Perisher is the largest ski resort in the Southern Hemisphere and although the business has been operating for decades, their campaign marketing was purely ad hoc, based on current season product offerings and had no overarching brand strategy. The ‘Nothing Compares to Perisher’ positioning campaign was a first for Perisher; going to market with a singular umbrealla brand message and supporting campaign visual identity which was rolled across all marketing collateral and activities. Once in market, this cohesive approach lead to a strong pre-season boost in online ticket sales, approximately three months worth of traffic in one month and an increase in overall market share.